Your premier partner in venture capital investment based in the UK.
At Citrine Finance, we believe in the power of innovation and the potential of every entrepreneur and business idea. With a commitment to supporting both established businesses and emerging startups, we provide tailored investment solutions to fuel growth, drive innovation, and create lasting impact.
Our Mission and Values
At Citrine Finance, our mission is simple yet profound: to empower entrepreneurs and businesses to reach their fullest potential. We are driven by a set of core values that guide every decision we make:
Innovation: We embrace creativity and originality, seeking out groundbreaking ideas that have the power to transform industries.
Collaboration: We believe in the power of partnerships, working closely with our clients to understand their vision and goals.
Integrity: We operate with honesty, transparency, and integrity in all our interactions, fostering trust and mutual respect.
Diversity and Inclusion: We celebrate diversity and welcome entrepreneurs from all backgrounds, recognizing the strength that comes from different perspectives and experiences.
We support and guide visionaires, game changers and industry disrupters who have ground breaking ideas and compelling new businesses.
You have already laid the foundations and see the future for your business but need an expert team to help you realise your full potential.
Your growth has been steady and you are a thriving business but are looking to expand and take your business to a global scale.
We offer a wide range of business and financial advice that can maximise efficiency and productiveness across your entire corporation.
Citrine Finance is more than just a venture capital firm – we’re your trusted partner in growth and innovation. Whether you’re a startup founder with a big idea or an established business looking to take the next step, we’re here to help you succeed. With our expertise, resources, and commitment to excellence, the possibilities are limitless. Contact us today to learn more about how Citrine Finance can help bring your vision to life.
Ready to pitch your idea to Citrine Finance? Here’s what you need to know:
What We Look for in a Pitch: When evaluating pitches, we look for several key factors, including:
Market Opportunity: Is there a clear market need for your product or service?
Team: Do you have a strong and experienced team in place?
Differentiation: What sets your business apart from competitors?
Scalability: Is your business model scalable, with the potential for rapid growth?
Impact: What is the potential impact of your business on society and the economy?
Tips for a Successful Pitch: To increase your chances of success, consider the following tips:
Be Concise: Keep your pitch clear, concise, and to the point.
Know Your Audience: Tailor your pitch to the interests and priorities of your audience.
Highlight Your Unique Selling Proposition: Clearly articulate what makes your business unique and why it’s worthy of investment.
Showcase Your Team: Highlight the skills, experience, and passion of your team members.
Be Prepared: Anticipate questions and objections, and be prepared to address them confidently.
"Citrine Finance has been an absolute game-changer for my startup. Their expertise and guidance have been invaluable in navigating the financial landscape. What sets them apart is not just their knowledge but also their genuine commitment to seeing businesses thrive. Working with them has been smooth sailing from day one, and their approachability made consultations a breeze. Highly recommended!"
"Our partnership with Citrine Finance has been nothing short of exceptional. Their team's proficiency in financial matters combined with their dedication to understanding our unique needs made all the difference. From streamlining complex processes to offering strategic insights, they were with us every step of the way. Their support and approachability truly set them apart. We couldn't have asked for a better financial ally.
"I can't speak highly enough of Citrine Finance. As a small business owner, navigating finances can be daunting, but Citrine made it feel like a breeze. Their team was incredibly supportive and approachable, always ready to answer my questions and offer valuable advice. Working with them was not only smooth but also empowering. Thanks to their expertise, my business is now on a solid financial path."
"Citrine Finance is the epitome of professionalism and reliability. Collaborating with them on various projects has been a pleasure. Their seamless processes and accessible team made consultations efficient and effective. Their commitment to client success shines through in every interaction. Whether it's tackling complex financial strategies or providing tailored advice, Citrine Finance consistently delivers excellence."
You have an idea and want to bring your vision to life, or perhaps you are an existing business wanting to explore growth opportunities.
Make contact with our team of experts through our quick contact form detailing your idea or plans for growth.
Once you we have received your proposal, we aim to review the information provided in a timely manner and will be in touch in due course.
We will arrange in an person or online video conference to go into the finer details of your proposal and allow you the opportunity to express your passion and vision for your future plans.
If our team of experts believe that you have a winning formula, discussions will then take place on on the finer legal details and investments on your project.
An innovative business that handles comprehensive and precise company reporting, employee travel records, remote work arrangements, commute data, personalized AI-driven reduction plans, overarching company objectives, education on sustainable living, personalized calculators, adherence to ESG standards, and carbon accounting for suppliers, all within a single platform.
We were thrilled to hear what Eco Shaper were doing, an innovative and sustainable business enabling individuals to forge a future with net zero emissions.
After the initial consultation we met in person to get a full overview of the company, it's plans for the future and how Citrine Finance could assist in future growth.
Terms were agreed quickly and efficiently with all parties. Our expert team checked the legal agreement and we were thrilled to be on board.
We are now invested on the long term growth of Eco Shaper and will continue to provide full ongoing support for it's future growth.
We are thrilled to have successfully completed an investment with eco-Shaper Limited.
Tracey Carr, CEO, has dedicated her expertise to the power of artificial intelligence in developing a global platform to enhance the capabilities of organisations to accurately calculate carbon emissions, ultimately leading to more efficient and effective environmental solutions.
The remarkable features of this application are designed to facilitate informed decision-making and drive tangible reductions in harmful emissions. Tracey’s unwavering dedication and passion for this transformative product were evident from our initial discussions, underscoring her commitment to advancing eco-friendly initiatives.
Embracing our shared responsibility for the planet, the collaboration with eco-Shaper Limited signifies a proactive approach to environmental sustainability. We eagerly anticipate the future growth and impactful advancements that lie ahead as we continue this journey together.
“It has been an absolute pleasure to work with Debbie through due diligence to a confirmed investment. We choose our investors carefully to match our ethos on ESG which includes diversity, and I am delighted to welcome another woman to our ever-growing investment team. Our highly skilled investors are as important as our core team in helping us to create a category-leading brand.”
Tracey Carr CEO
We are here to support your vision
Is there a clear market need for your product or service? Ensure that you can vocalise this during your presentation.
Do you have a strong and experienced team in place? Or are you passionate enough as an entrepreneur to make your vision a reality.
Consider what sets your business apart from competitors? Or what makes your product or service unique.
What is the potential impact of your business on society and the economy? Have you considered the sustainability of your business for future regulations.
Is your business model scaleable, with the potential for rapid or long term growth? This is often an important area for potential investors to consider.
What sets your business apart from competitors? Do you have a innovate product that can disrupt traditional markets. Or have you come up with a more efficient way to break into a traditional business sector.
Keep your pitch clear, concise, and to the point. We love detail, but ensure that your pitch truly gets to the core of your business and plans for the future.
Anticipate questions, naturally this is a part of any investment process, however we are here to support you along the process.
In summary, it is the provision of finance afforded to startups and small businesses in exchange for ownership equity or convertible debt, typically offer capital during the early stages of a company’s development when traditional funding sources like banks may be hesitant to invest due to the high risk involved.
At Cirtrine Finance we believe in the growth potential of any business or individual entrepreneur, with this in mind we do not confine ourselves to traditional markets only and are always excited to hear ideas from innovative individuals or small businesses.
Each individual proposal is given careful consideration. There is no specified amount that we are limited to investing. We welcome both small scale and larger enterprise businesses and will discuss financial arrangements after a successful pitch.
Again, we base each individual business and investment opportunity on a case by case basis. If all parties decide that we can forge a long lasting business relationship, discussions can then take place surround the financial arrangement of the investment.
Every good business started with a great idea. At Citrine Finance we believe that investing in people is a core value. If you have an idea or concept that you are passionate about, we would love to hear it.
If we make it through the the final stage of the process and believe that working together would be benefical to all parties and agree on an investment contract. This will be passed to our legal team who will finalise the agreement. There is no obligation for you to sign anything at any stage. We want to work in partnership with you, with this in mind we would encourage you to take your time and be sure that we are the right investment company for you. If both parties sign a legal agreement then the document will be legally binding throughout the period of partnership.
Telephone: 07359030928
Email: dcochrane@citrinefsl.com